6/28/2023 0 Comments Direct mail templateThey can all be incorporated into your Easter postcard design to captivate your target audience.Īs with all direct marketing, it is best to test. When you think of Easter, many images come to mind. Learn more about: How long does first class mail take Experiment With Different Mailpiece Formats You have the freedom to modify and change our templates to your liking or create your own from scratch! They are designed to help you with your Easter promotion, from design to print to mail. Our templates feature the Easter visuals listed above, including easter eggs, bunnies, pastel colors, and spring flowers. Postalytics offers Easter templates to give clients a head start to designing their Easter postcards in 4×6, 6×9, and 6×11 formats. Beautifully decorated Easter baskets filled with eggs, candy, and toys.Pastel colors like pinks, purples, greens, blues, yellows, and oranges.Easter-themed chocolates like bunnies or eggs.Here is a list of visual elements to include in your Easter postcards: Our free Easter postcard templates match the formats required by the United States Postal Office (USPS) to qualify for postage discounts, so our customers can take advantage of those savings. For example, our address validation tools, bundled with a Postalytics account, weed out incorrect or inactive addresses to prevent wasted mail. Postalytics’ automated postcard tools are designed to increase your return on investment (ROI) from an Easter campaign and minimize overhead costs. Unlike other forms of direct mail, these postcards do not need to be opened or unfolded, so they are more likely to be noticed immediately. The advantage of printed postcards is that they are only delivered to the potential customers you want them to go to, and those people will most likely want the product you are offering. This option is far too underutilized and could help you break through the noise with precision. Consider mail before you decide to fight for attention with your competitors via social media, email, paid search, display, or video campaigns. Postcards are an affordable way to get your message out to your customers and prospects. Keep these categories in mind as you plan your Easter marketing campaign for 2023. The “Big 7” categories that represent the majority of the spending for Easter marketing include: This makes it an unmissable opportunity for an Easter promotion. ![]() ![]() In 2021, an estimated $21.6 billion was spent on Easter, the highest amount in the survey’s history. According to the National Retail Federation surveys, Easter is the holiday with the fourth most spending. Easter Is Big BusinessĪmericans spend a lot of money during Easter holidays. Run your Easter Marketing campaign ideas through a diverse range of people to ensure you get it right. As with any religion-based marketing, knowing your target audience and considering their traditions and sensitivities is essential. Some surveys show that about two-thirds of Americans identify Easter as a religious holiday. ![]() Warmer weather, bright colors, and new clothes signify better days ahead.Įaster is also an important religious holiday. Large family and friend celebrations often revolve around Easter meals, with a lot of time, money, and energy going into the food, drinks, and gifts.Įaster is a milestone that marks the unofficial beginning of spring in many regions. Parents have strong memories of their childhood Easter celebrations and enjoy continuing the traditions. Children expect to receive candy from the Easter Bunny and participate in Easter egg hunts in the backyard or large group events. How to design your Easter campaign mailerĮaster Has Deep Meaning For Many Audiencesįor many, Easter is a time of gathering family and friends, feasting, and celebrating.Free Easter Marketing Direct Mail Templates in Postalytics Editor. ![]() Here are a few simple ways to leverage the holiday in the B2B world:.Host a virtual Easter egg hunt on your website Easter Direct Mail Needs To Be Creative in 2023.Experiment With Different Mailpiece Formats.Easter Has Deep Meaning For Many Audiences.
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